eBay Selling tips

Tip 1)

Time your eBay auctions: Having your listings at the top of auction pages at key times when shoppers are more likely to buy is essential to achieving maximum return on auction listings. Our research shows that sales frequencies rise between 12:00-14:00 and 17:00- 20:00 hrs, having you items listed to end at the later part of these times will ensure maximum impressions during peak buying times.

Tip 2)

Feature auctions: Not all shoppers will browse through more than two pages of listings to find auction listings; many shoppers will not go beyond the first page and some don't even scroll down a page. To get maximum exposure your ads are best placed at the top of auction pages i.e. in the featured section.

Tip 3)

Keep it simple: Highlight key selling points of your item using bullet points at the top of your page and if you need to include masses of detail about your item ensure that this is placed further down the auction ad.

Tip 4)

Images: Images are by far the biggest factor within any auction listing. Having dull, washed out, blurred or pixelated images will almost certainly give a bad impression of your products. Keep your images bright (preferably taken in natural light or under professional lighting), Natural summer or spring background colours will create a feeling of optimism and showing a face or full body will create an unconscious relationship which a buyer can make judgments of trust.

Tip 5)

Balance colours: The overall balance of colour within your ad can have a positive or negative impression on a customers perception of you products. Having too many strong contrasting colours can create an impression of chaos and confusion whilst using only two colours may not stimulate enough sensory interest to highlight key points. Many article have been written on colour theory but a simple awareness of colour perceptions and a bit of common sense will go along way.

Tip 6)

Cross promote: Use every opportunity to display your items to potential customers, especially if you have related items for sale. Including images of you other items and links to your shop inventory may grab a customers attention and create further sales.

Tip 7)

Link your eBay shop: Having links to your shop inventory in your ads create additional opportunities for customers to browse your products and gives customers an opportunity to develop a perception of trust with an established and well organized seller.

Tip 8)

Define your customer service policy: When customers are left to make assumptions about the service you provide they are usually wrong. Be sure to inform your customers of your terms and conditions of sale so that there is no ill feeling or misconceptions when things don't go to plan. When stating your terms and condition on eBay you must include the terms of certain aspects of your service. Read more about eBay customer service requirements... Hosting a customer service policy...

Tip 9)

Buy to sell: Buying items which you would buy like and trying to sell them to others can be a bit of a mistake. Not every one has the same taste and factors which make in item interesting to you may not span a high volume of eBay shoppers.

Research your products before committing to a wholesale purchase. research : how many other sellers are selling this item : How many item do other sellers sell of the item : what price are other sellers retailing at. When you have as much information as possible you will be able to make a better judgment on how many and at what price you will be able to sell at.

Tip 10)

Span categories: Listing in more than one category should be standard practice but be practical; if listings go by without selling an item then drop the category.

Tip 11)

Make use of eBay Tools: eBay has many tools which are designed to help you sell items on ebay, after all the more you sell the more ebay make. There are many other third part tools which are also very useful, we have listed some which of the best ebay tools to help you get started.